Server-Side Tracking
The modern standard for data accuracy in a privacy-first world.
The End of Browser-Based Tracking
Traditional tracking relies on a user's browser sending data to ad platforms. The problem? Browsers, ad blockers, and privacy updates now actively block this, meaning you're losing data.
Server-side tracking sends data from your website to your own server first, then to the ad platforms. It creates a direct, reliable connection that browsers can't block.
Why Server-Side Tracking is Essential
If you're spending serious money on ads, you can't afford to make decisions with incomplete data. Here's why it's no longer optional.
Capture Lost Conversions
Recover 20-40% of conversions missed by browsers, ad blockers, and iOS updates for a true picture of performance.
Improve Ad Optimization
Feed complete, accurate data to Google and Meta so their algorithms can find more of your best customers.
Fix Broken Attribution
Correctly attribute sales to the right channels and make budget decisions based on what's actually working.
Gain a Competitive Edge
While competitors fly blind, you'll be making decisions with superior data, leading to better results at lower costs.
Solve for iOS 14+
Server-side tracking is the only reliable way to measure performance from Facebook and Instagram ads on Apple devices.
Future-Proof Your Tracking
Built for a world without cookies, server-side tracking ensures you're ready for the future of privacy.
Stop Losing Your Data
Let us audit your current setup and show you how a proper server-side implementation can transform your marketing results.