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Conversion APIs are the lifeline keeping your advertising data alive in a privacy-first world. A few years ago, browser-based tracking (pixels) worked fine. Now? They're broken.

Bad tracking doesn't just mean bad reports. It means wasted money, terrible decisions, and lost opportunities. Let's look at what actually happens when your tracking is broken—with real numbers from real scenarios we've seen.

Most eCommerce stores track purchases. The best ones track everything that leads to purchases. There's a massive difference between 'we have Google Analytics installed' and proper eCommerce tracking that actually drives better marketing decisions and higher revenue.

If your customer journey touches multiple domains, your tracking is probably broken. Cross-domain tracking sounds technical, but the concept is simple: keeping track of the same user as they move between different domains.