Question 1

Why wouldn't I just hire a full-time Google Tag Manager expert?

Accepted Answer

Good question! For starters, the annual cost of a full-time senior-level GTM Expert now exceeds $100,000, plus benefits (and good luck finding one available). Aside from that, you may not always have enough work to keep them busy at all times, so you're stuck paying for time you aren't able to utilize.

Question 2

What platforms and CMSs do you work with?

Accepted Answer

We work with virtually any website platform including Shopify, WordPress, WooCommerce, Magento, custom-built sites, and more. Our implementations are platform-agnostic since Google Tag Manager works universally across all websites. Whether you're running a simple landing page or a complex multi-domain eCommerce operation, we can implement tracking that works for your setup.

Question 3

How do I know the tracking is working correctly after implementation?

Accepted Answer

We provide comprehensive testing and validation for every implementation, including real transaction tests for eCommerce setups. You'll receive detailed documentation showing exactly what's being tracked, along with screenshots from your analytics and advertising platforms confirming data is flowing correctly. We also offer training sessions so your team understands how to monitor the tracking ongoing.

Question 4

Can you work with my existing setup, or do we need to start from scratch?

Accepted Answer

We can absolutely work with your existing GTM container and tracking setup. In fact, many of our clients come to us with partial implementations that need fixing or expanding. We'll audit what you currently have, identify gaps or issues, and build upon what's working rather than reinventing the wheel.

Question 5

What happens if something breaks or stops tracking correctly?

Accepted Answer

We thoroughly test every implementation before going live and provide documentation for your setup. If issues arise after implementation, we offer ongoing support packages and can quickly diagnose and fix any tracking problems. Most clients opt for a monthly retainer for peace of mind and ongoing optimization.

Question 6

How long does a typical tracking implementation take?

Accepted Answer

Most standard implementations are completed within 1-2 weeks, depending on complexity. A basic GA4 and conversion tracking setup might take 3-5 days, while more complex projects involving server-side tracking, multiple platforms, or custom events can take 2-4 weeks. We'll provide a clear timeline during our initial consultation based on your specific requirements.